About / Resumé
Scope
Master’s Project
UI+UX
[fig. 1] Scope App Homepage Feed
Landfills take in more than half of the world’s waste worldwide. One of the biggest threats they pose is the production of green house gases, intensifying and speeding up the climate crisis. While recycling is valuable to a certain degree, this process still required immense amounts of external resources such as energy and chemicals as opposed to repurposing waste that extends the life without the use of additional resource.
The need for ‘Scope’ is incredibly relevant to empower individuals to make changes within their homes. The lack of platforms solely dedicated to repurposing calls for such a platform that helps with repurposing considering the long-term positive effects over those of recycling.
[fig.2] Scope Logo and App Icon
Majority of the existing products are either on the recycling end where users can learn how to recycle their waste, while the others are more focused on the reusing element, like platforms promoting circular fashion or household items. This analysis validates the need for an app such as ‘Scope’ as there lacks a channel for users in the middle ground, providing an opportunity to /////////
Majority of the existing products are either on the recycling end where users can learn how to recycle their waste, while the others are more focused on the reusing element, like platforms promoting circular fashion or household items. This analysis validates the need for an app such as ‘Scope’ as there lacks a channel for users in the middle ground, providing an opportunity to Majority of the existing products are recycling end where users can learn how to recycle their wreusing element, like platforms promoting circular fashion or household items. This analysis validates the need for an app such as ‘Scope’ as there lacks a ch users in the middle ground, providing an opportunity to...
[fig. 3] Existing competitors and comparable products across a spectrum of (1) Recycling, (2) Repurposing & (3) Reusing.
To identify and understand the most effective way of connecting with the audience, user surveys were conducted. There were 2 surveys conducted: a) to understand their current habits and b) understand how certain situations will prompt them to make changes and implement new habits.
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[fig.5] Selected Screenshots of Survey 01: To understand how people currently repurpose household waste.
[fig.6] Selected Screenshots of Survey 02: To understand how individuals will act / behave in a given repurposing situation.
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sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
[fig.7] User Survey Statements & Derived Insights
To identify and understand the most effective way of connecting with the audience, user surveys were conducted. There were 2 surveys conducted: a) to understand their current habits and b) understand how certain situations will prompt them to make changes and implement new habits.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo du
[fig.8] User Persona A: Alex & User Persona B: Joe
There are 4 main feature points in this platform, these features are driven by the main insights derived from the user surveys.
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[fig.9] Scope’s Primary Product Features
After showcasing the four main features — I will explain how these features are situated within the platform and how the users can navigate and engage with these features, along with the other secondary features. This leads to the user journey.
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[fig.10] The App’s Information Architecture
There are 4 main feature points in this platform, these features are driven by the main insights derived from the user surveys.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo du
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
[fig.12] Moodboard
Design ResultsLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore.
Design ResultsLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore.
Design Results
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