User Survey
User Persona
Tracking an individual’s own engagement with social media platforms to understand and analyze what topics are being consumed on a regular basis and use that data to expose the user to new topics outside their bubble.
The primary features of this product is to:
1. Visualize one's filter bubble and the changes with the change in consumption habits overtime.
2. Recommend content outside of one's regular consumption.
Visualization of Filter Bubble
Content Recommendation
The core visual here is an Orbit, like the name. Why? Like planets following the same orbit, we tend to consume content within our algorithmic orbits.
The data visualization is based on how users interact with topics provided to them. Through conducting user survey, we decided to classify the content the individual consumes into 10 meta topics with different keywords within each.
For individuals to understand how they engage with topics and track their change, there are 3 axes integrated into the visual:
Each orbit represents each topic.
The size of the orbit reflects how much
each topic is being consumed.
The tilt of the orbit represents the variation
within the consumption of each topic.
The flow starts with acquiring permission from the user to track their engagement on external social media platforms. Using this data, the content provided is curated to align with their media usage, understanding what meta topics are least engaged with.
Users can explore different topics, track their consumption over time, save specific keywords that intrigue them and also have access to data tracking.
There are 4 main pages — Home, Explore, Report & Profile.
Information Architecture
User Flow
The 'Home' page visualizes a personalized orbit that reflects the user's content consumption habits. The page is designed to have 2 view modes — Interactive & Flat.
The sliding feature at the bottom of the page allows users to seamlessly view their content consumption and any change in consumption over the last 72 hours helping them understand their media engagement habits.
The "Explore" page is where users are provided various different meta topics that are most out of their usual consumption circle.
The topics are dynamically arranged according to the user's level of engagement, with the least viewed topics appearing at the top.
On the ‘Report’ page, users can see their weekly and monthly reports of content consumption and compare and understand the change overtime.
In the "Profile" page, there are 2 primary functions. Users can view their saved keywords (of different topics) as well as edit controls given to aquire user data from different social media platforms listed.